January 2022

Overview

Aiming to surprise and delight residents  EEP team arrived in an  an eye-catching, TalkTalk branded Double Decker Bus and gave away free hot chocolates and leaflets with a QR Code which when scanned gave the customer a free 6 month trial of the new Broadband.

Actions

• Sourced and branded the Vehicle to act as sampling base and provide the theatre element
• Sourced and provided all consumables ie branded cups , hot chocolate etc
• Provided driver , technical staff and brand ambassadors
• Booked and secured all space for the activity
• Event scheduling and time tables
• Staffing and rotas
• Security

Results

The activation was well received  , providing a good opportunity for brand awareness.The promotion contributed ,positiviley to an accelerated increase and growth.The activation ran smoothly with all the event management and logistics.

November 2021

Overview

Aiming to add festivity and street theatre to all the people in the five areas. There was a spin the wheel for prizes , a karaoke space to sing along to favourite Christmas tunes  and for our younger friends who met father xmas and his elves and received a present.

Actions

• Sourced and branded the Vehicle inside and out to act as base and provide the theatre element
• Sourced spinning wheel and karaoke back drop and arch
• Liveried out the inside to make a Christmas grotto
• Supplied father Christmas and elves
• Provided driver , technical staff  
• Booked and secured all space for the activity
• Event scheduling and time tables
• Security

Results

The activation was well received  , providing fun and laugher whilst a good opportunity for brand awareness..The activation ran smoothly with all the event management and logistics.

August and November 2021

Overview

Aiming to delight influencers and members of the public , EEP team arrived in an array of eye-catching vehicles , either our branded  taxi or camper van handing out concealers, iced coffee and goody bags to influencers or free concealer and candy caned to our public from our branded sleigh.

Actions:

• Sourced and branded the camper van , taxi and sleigh
• Provided driver , technical staff and brand ambassadors
• Booked and secured all space for the activity
• Event scheduling and time tables
• Staffing and rotas
• Security

Results

The activation was well received  , providing a good opportunity for amazing brand awareness.The promotion contributed positiviley to an accelerated increase and growth.The activation ran smoothly with all the event management and logistics.

21st – 22nd august

EEP oversaw and promoted the United Utilities brand to the Carlisle and Cockermouth public, raising awareness of their brand.

Overview: 

The launch was throughout a two-day sampling event. A fully wrapped and branded vintage VW camper van played host to the United Utilities promotion. The branded camper van was parked up in Cockermouth. 

Actions:

· Sourced an on brand vehicle to act as sampling base and provide theatre

· Provided driver and technical staff to help with rig and de-rig

· Event scheduling, call sheets and timetables

· Staffing and rotas

· Security

Results:

The two day activation was well received – providing an opportunity to raise awareness of the United Utilities brand and accrue feedback from potential customers. The promotion contributed positively to an accelerated and increased rate of profile growth and discovery stats The activation ran smoothly with all event management and logistics.

Collection Makeup Range Launch Wirral

EEP oversaw and launched the Collections makeup range to the public and raised awareness of their quality cosmetics.

Overview: The launch was throughout a three-day sampling activation event. A fully wrapped and branded vintage VW camper van played host to the Collections launch. The branded camper van was parked up in the Wirral North West. 

Actions:

· Sourced an on brand vehicle to act as sampling base and provide theatre

· Provided driver and technical staff to help with rig and de-rig

· Event scheduling, call sheets and timetables

· Staffing and rotas

· Security

Results:

The three day activation was well received – providing an opportunity to raise awareness of the Collections brand, introduce the product and accrue feedback from potential customers. The sampling activation contributed positively to an accelerated and increased rate of profile growth and discovery stats Th

LEON Coffee and Grocery Launch London

9th – 11th June 2021

Brief:

EEP TO oversee , activate, and Launch the LEON coffee grocery range to the public and raise awareness for its quality and sustainability credentials by highlighting its ‘taste good and does good’ promise through an engaging sampling activation. Overview: Celebrated the coffee launch through a three-day sampling activation event. A fully wrapped and branded vintage VW camper van played host to the LEON coffee cold brew sampling activation. The branded camper van was parked up in prominent National Rail spaces from the London Bridge station, Tooley Street exit to the plaza in front of Kings Cross Station.

Actions:

· Sourced an on brand vehicle to act as sampling base and provide theatre

· Provided driver and technical staff to help with rig and de-rig

· Event scheduling, call sheets and timetables

· Staffing and rotas

· Security

· RAMS and venue liaison

If you thought lock down has been hard, spare a thought for us – we specialise in customer engagement, live marketing and instant brand messaging. Having no-one on the streets was potentially catastrophic.

However, summoning our true Manchester spirit and determination, we, like everyone else, moved online. We’ve just delivered a massively great fun event for Monkey47 Gin, who ran a virtual festive workshop online. Monkey 47 sent out kits beforehand, and on the day, our team of influencers and media-savvy presenters took to the screens to be shown how to make cocktails and bespoke crackers. In keeping with Monkey 47’s Black Forest roots, everything was themed to echo the Bavarian home-town feel of the brand.

Our biggest thrill was seeing our team, all highly skilled presenters, doing their stuff online. Where they would normally be engaging people in the street, or in shopping centres, they were now showing their online followers how Monkey47 could be their ‘lock-down hoot’ for Christmas.

So don’t despair, we are still here, we will still deliver brand exposure, and do so in a relevant, safe, and memorable way! We are successfully finding ways to do things differently, so come and see what we can do for you and your brand – we look forward to hearing from you soon! Merry Christmas!

OVERVIEW OF THE IDEA

Deliveroo  kicked off their first ever national rider tour in  in celebration of the nationwide rollout of Nando’s, with 360 sites now available on the app.

Nando’s, famed for their legendary flame-grilled PERi-PERi chicken, will finally be available to Deliveroo customers to enjoy in the comfort of their home. To celebrate the launch of Nando’s on the platform, Deliveroo announces the first ever national rider tour delivering dreams of PERi-PERi to locals from Glasgow to Brighton.

ON THE DAY

The rider fleet  cycled  from one Landmark to  two other stops in each area , encouraging passers-by to  stop and snap a picture of the fleet. Three lucky people in each city won £1,000 of Deliveroo credit if they snapped  a pic of the fleet. The fleet went  to three landmark locations in each city for consumers to spot them and take a picture.

Fun was had by all at our Matalan Stores 7^th March 2020

DJ’s ,Entertainers and balloon décor

Fun family friendly atmosphere loved by kids and adults

#entertainers#storeopenings#storedecor#brandambassadors#experiential campaign#promotions

#matalanstores#Sheffield#grantham#blackburn#huddersfield#Camberley#rochdale#brighton

Fun was had by all at our Nat West Bank opening Reading 5^th March 2020

Stilt walking , Juggling , Hoola hoops and lots of interactive entertainment and circus workshops

#entertainers#storeopenings#storedecor#brandambassadors#experiential campaign#promotions