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BP in conjunction with M&S & Wild Bean Cafe
EEP was commissioned to raise awareness of the new High St Barnett store.
We supplied an event manager, a ‘sphere-wearer’, and a minder. We sourced a giant helium balloon to be worn by one of our staff to attract attention to the store, as a walking advert.
The sphere has an estimated lifespan of a year, allowing further use at other stores.
Awareness was raised by this adoption of a tested format with a different and highly noticeable twist.
The project was a first in that it brought together three high street brands into one event.
