21st – 22nd august
EEP oversaw and promoted the United Utilities brand to the Carlisle and Cockermouth public, raising awareness of their brand.
Overview:
The launch was throughout a two-day sampling event. A fully wrapped and branded vintage VW camper van played host to the United Utilities promotion. The branded camper van was parked up in Cockermouth.
Actions:
· Sourced an on brand vehicle to act as sampling base and provide theatre
· Provided driver and technical staff to help with rig and de-rig
· Event scheduling, call sheets and timetables
· Staffing and rotas
· Security
Results:
The two day activation was well received – providing an opportunity to raise awareness of the United Utilities brand and accrue feedback from potential customers. The promotion contributed positively to an accelerated and increased rate of profile growth and discovery stats The activation ran smoothly with all event management and logistics.
