January 2022
Overview
Aiming to surprise and delight residents EEP team arrived in an an eye-catching, TalkTalk branded Double Decker Bus and gave away free hot chocolates and leaflets with a QR Code which when scanned gave the customer a free 6 month trial of the new Broadband.
Actions
- Sourced and branded the Vehicle to act as sampling base and provide the theatre element
- Sourced and provided all consumables ie branded cups , hot chocolate etc
- Provided driver , technical staff and brand ambassadors
- Booked and secured all space for the activity
- Event scheduling and time tables
- Staffing and rotas
- Security
Results
The activation was well received , providing a good opportunity for brand awareness.The promotion contributed ,positiviley to an accelerated increase and growth.The activation ran smoothly with all the event management and logistics.
