Collection Makeup Range Launch Wirral

EEP oversaw and launched the Collections makeup range to the public and raised awareness of their quality cosmetics.

Overview: The launch was throughout a three-day sampling activation event. A fully wrapped and branded vintage VW camper van played host to the Collections launch. The branded camper van was parked up in the Wirral North West. 

Actions:

· Sourced an on brand vehicle to act as sampling base and provide theatre

· Provided driver and technical staff to help with rig and de-rig

· Event scheduling, call sheets and timetables

· Staffing and rotas

· Security

Results:

The three day activation was well received – providing an opportunity to raise awareness of the Collections brand, introduce the product and accrue feedback from potential customers. The sampling activation contributed positively to an accelerated and increased rate of profile growth and discovery stats Th