21st – 22nd august

EEP oversaw and promoted the United Utilities brand to the Carlisle and Cockermouth public, raising awareness of their brand.

Overview: 

The launch was throughout a two-day sampling event. A fully wrapped and branded vintage VW camper van played host to the United Utilities promotion. The branded camper van was parked up in Cockermouth. 

Actions:

· Sourced an on brand vehicle to act as sampling base and provide theatre

· Provided driver and technical staff to help with rig and de-rig

· Event scheduling, call sheets and timetables

· Staffing and rotas

· Security

Results:

The two day activation was well received – providing an opportunity to raise awareness of the United Utilities brand and accrue feedback from potential customers. The promotion contributed positively to an accelerated and increased rate of profile growth and discovery stats The activation ran smoothly with all event management and logistics.

Collection Makeup Range Launch Wirral

EEP oversaw and launched the Collections makeup range to the public and raised awareness of their quality cosmetics.

Overview: The launch was throughout a three-day sampling activation event. A fully wrapped and branded vintage VW camper van played host to the Collections launch. The branded camper van was parked up in the Wirral North West. 

Actions:

· Sourced an on brand vehicle to act as sampling base and provide theatre

· Provided driver and technical staff to help with rig and de-rig

· Event scheduling, call sheets and timetables

· Staffing and rotas

· Security

Results:

The three day activation was well received – providing an opportunity to raise awareness of the Collections brand, introduce the product and accrue feedback from potential customers. The sampling activation contributed positively to an accelerated and increased rate of profile growth and discovery stats Th

LEON Coffee and Grocery Launch London

9th – 11th June 2021

Brief:

EEP TO oversee , activate, and Launch the LEON coffee grocery range to the public and raise awareness for its quality and sustainability credentials by highlighting its ‘taste good and does good’ promise through an engaging sampling activation. Overview: Celebrated the coffee launch through a three-day sampling activation event. A fully wrapped and branded vintage VW camper van played host to the LEON coffee cold brew sampling activation. The branded camper van was parked up in prominent National Rail spaces from the London Bridge station, Tooley Street exit to the plaza in front of Kings Cross Station.

Actions:

· Sourced an on brand vehicle to act as sampling base and provide theatre

· Provided driver and technical staff to help with rig and de-rig

· Event scheduling, call sheets and timetables

· Staffing and rotas

· Security

· RAMS and venue liaison