Tag: #brandmarketing

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Pop-up heaven!

Hot on the heels of our work with Kelloggs in Manchester last month, we now have a range of possible venues across the North West ready to let your brand get the kind of interaction and communication it deserves.

The cost of fit-out really depends on your specification, but it need not be astronomical. Some brands thrive on an industrial or ‘grunge’ feel, easily adapting neglected spaces. Other brands demand a bit more polish, and we have ways to create very attractive innovative coverings and window dressings that can mimic something out of Beverly Hills!

Our staff are fully experienced in running such events, guiding customers through the full brand experience, and creating a sense of ‘wow’ that will get social media trending and your local media clamouring for features.

Best of all, consumers get what they want – something different, something out of the ordinary, and a chance to interact with your brand. Contact us now to find out how we can create the splash and noise that will set your brand apart.

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Pop-up: a massive brand opportunity

Kellogs

We recently partnered Kelloggs in support of National Cereal Day, with a pop-up shop in Central Manchester. It was a great way to grab some headlines, speak directly to consumers, create a bit of marketing ‘noise’ and raise the profile of cereals. What struck me was that people are more than willing to engage, and enjoy the fact that something new has popped up along their daily commute. It is people’s natural curiosity to go and see what is going on, see what is happening, that creates a really big opportunity for brand owners everywhere. It is a chance for brand owners to create the perfect venue to show off their products, expand on their brand personality, and connect with their consumers to get some real, honest feedback. I am also very proud of our staff, who are all able to cope in such an unpredictable live setting. The natural way in which they engaged with the public not only helps to keep the brand ‘accessible’, but encourages much greater trial, and more positive feedback from the event.

There is no end of empty units that can quickly and simply be transformed into a ‘brand oasis’ to really get across to consumers so much more than can be achieved through traditional retail channels. It also cheers up the high street, gives consumers something new to look at and experience, and is a highly cost effective way to generate greater engagement and footfall. We will definitely be doing more!

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Festive Fun in Cardiff

Last weekend saw our cracking team of Elves in action at Mermaid Quay in Cardiff, along with Kitty’s Festive Swing Band. Our team kept the shoppers in a totally festive mood, and the jazzy swing versions of all your favourite Christmas songs made for a very memorable day. It was just another example of how, with a bit of planning and thought, a bog-standard shopping day can be turned into something a lot more surprising and fun – credit to the Elves of course!! This time of year is always a great excuse to get dressed up and maintain the festive story for all the kids (and, if truth be known, for half the adults too!) – the success of our Santa’s Post Office in Sheffield is another example of how a carefully thought out pop-up shop can transform and ordinary shopping day into a magical day out. We are not restricted to Christmas, our creativity works all year round, helping brands and retailers engage with their consumers. It is a two way street – not only do people get to know about your brands, but we also gather feedback on what people think, how they react to your advertising or products, and people get much more involved than they would ever do in an online survey. So as part of the overall marketing mix, experiential is worth its weight in gold. Enjoy the rest of the build up to Christmas!