OVERVIEW OF THE IDEA
Deliveroo kicked off their first ever national rider tour in in celebration of the nationwide rollout of Nando’s, with 360 sites now available on the app.
Nando’s, famed for their legendary flame-grilled PERi-PERi chicken, will finally be available to Deliveroo customers to enjoy in the comfort of their home. To celebrate the launch of Nando’s on the platform, Deliveroo announces the first ever national rider tour delivering dreams of PERi-PERi to locals from Glasgow to Brighton.
ON THE DAY
The rider fleet cycled from one Landmark to two other stops in each area , encouraging passers-by to stop and snap a picture of the fleet. Three lucky people in each city won £1,000 of Deliveroo credit if they snapped a pic of the fleet. The fleet went to three landmark locations in each city for consumers to spot them and take a picture.
